The short version
Finmark is a startup financial planning tool that covers runway, hiring plans, scenario modelling, and reporting. Finmark was acquired by BILL in 2022 and is now part of BILL's Spend & Expense suite, where it's positioned alongside BILL's broader spend management products.
RocketRunway is a lighter, founder-first runway calculator and scenario modeller. It does fewer things, but the things it does are tuned for pre-seed and seed founders modelling cash without a finance hire.
If you already use BILL for spend management or want a fuller financial planning surface area, Finmark is a strong pick. If you want a focused runway tool you can ship a model on this afternoon, RocketRunway will move faster.
Side-by-side comparison
| RocketRunway | Finmark | |
|---|---|---|
| Primary use case | Founder-led runway projection | Startup financial planning and reporting |
| Time to first model | Minutes | Hours, especially with integrations |
| Scenario modelling | Yes, 2 to 4 on one chart | Yes, with named scenarios |
| Hiring plan | First-class positions auto-rendered in runway (Pro+) | First-class hiring plan workflow |
| What-if sliders | Live re-projection on drag (Pro+); save as new scenario | Scenario duplication and edits |
| Snapshots | Freeze + restore on any scenario | Versioning via dated scenarios |
| Fundraise calculator | Built-in reverse-runway math | Modelled inside scenarios |
| Chart export | Builder with themes, sizes, fonts; PNG (free) / PDF (Pro+) | Standard report exports |
| Multi-currency display | USD/EUR/GBP/CAD/AUD/JPY/SGD per workspace | Multi-currency for accounting users |
| Live data integrations | CSV / Excel import + export | QuickBooks, Xero, payroll, and BILL |
| AI assistance | Yes - propose line-item edits in plain English | Vendor roadmap; check current state |
| Read-only share links | Yes, on every plan | Sharing within BILL accounts |
| Pricing (entry) | $10 / month (Startup, billed yearly) | Bundled into BILL plans; see vendor site |
| Free trial | 7 days, full Pro features, no card | Demo / trial via BILL |
Finmark's product surface and pricing have evolved since the BILL acquisition. Verify current details on bill.com before purchasing.
What Finmark does really well
- Hiring plans. Modelling headcount with role ramps, salary bands, and start dates is a first-class workflow.
- Live integrations. Pulling actuals from accounting and payroll keeps the forecast in sync with reality.
- Reporting depth. Strong dashboards and reports for founders presenting numbers to investors or boards.
- BILL ecosystem. If you already use BILL for AP, spend, or expense management, the data flow is integrated.
What RocketRunway does really well
- Speed to model. Sensible defaults, line-item first UI, useful runway projection in minutes.
- Scenario comparison on one chart. The core workflow, not a bolted-on feature.
- AI editing. Describe a change in plain English, accept the diff per line.
- Public share links. Read-only URLs you can send to anyone, with optional password protection.
- Transparent pricing. Single-tier, no upsell motion to a broader spend platform.
When to choose Finmark
- You already use BILL or want an integrated spend + planning suite.
- You manage a real hiring pipeline with role-level detail and want first-class hiring-plan workflows.
- You need live data syncs from QuickBooks, Xero, or payroll.
- You want richer reporting and dashboards beyond runway.
When to choose RocketRunway
- You want a runway projection this afternoon.
- You compare scenarios regularly and want them on one chart.
- You share read-only views with co-founders or investors.
- You don't need (or want) a broader spend management platform, just a clean runway calculator.
Summary
Finmark and RocketRunway overlap in scenario planning but differ in scope. Finmark sits inside the BILL ecosystem and reaches beyond runway into hiring, reporting, and spend integration. RocketRunway stays narrowly focused on the runway projection workflow founders use most. Pick by the depth of integration and reporting you actually need today.
FAQ
What is Finmark used for?
Finmark, now part of BILL Spend & Expense, is a startup financial planning and reporting tool. It connects to QuickBooks, Xero, payroll, and BILL itself for live data, supports scenario planning, and is typically used by an ops or finance lead.
Is RocketRunway cheaper than Finmark?
Yes. RocketRunway starts at $12/month (Startup) and tops out at $49/month (Team). Finmark pricing is bundled into BILL Spend & Expense plans; check bill.com for current pricing.
Can RocketRunway connect to QuickBooks like Finmark?
Not at launch. Live data integrations (QuickBooks, Xero, payroll, banks) are explicitly out of scope for v1. RocketRunway is a 'model, don't sync' tool with CSV/Excel import + export on every plan. Finmark is the stronger pick if live integrations are essential.
Should I migrate from Finmark to RocketRunway?
If you don't use Finmark's live integrations and primarily care about runway projection, scenario comparison, milestones, and read-only investor sharing, the lighter footprint of RocketRunway often wins on speed and price. Export your model as CSV from Finmark and use RocketRunway's CSV import.